One of the biggest names in the automobile industry is Toyota.
The Japanese company started from humble beginnings and worked its way up over 75 years to become one of the most trusted car brands in the world.
But Toyota’s success wasn’t always rosey.
Toyota has grown from their mistakes and cultivated ideas to produce reliable vehicles.
They’ve worked their way up, creating beautiful, classy, and dependable cars that fit every lifestyle.
Toyota doesn’t fall behind the technology ladder either as they use the latest tech innovations in their cars.
Providing them with heavy-duty capabilities and differentiating them from the market.
There’s no doubt that Toyota has pushed the boundaries and taken many risks to redefine what drivers can expect from their cars.
Sakachi Toyoda was the Japanese inventor who birthed what is today known as Toyota.
It all started with an automatic power loom created with the principle of Jidoka in mind.
Which means that the machine would stop itself if faced with a problem.
Sakichi Toyoda then founded the Toyoda Automatic Loom Works, the automotive company’s start.
Then Kiichiro Toyoda, Sakichi’s son, added automotive design to the company’s repertoire.
After developing mountains of prototypes, that led to the Toyoda Model AA Sedan, AB Phaeton, and GA truck, pushing Toyoda to establish their own entity.
And in 1937, they had their own brand, logo and official name. Toyota Motor Company.
By the 40s, Toyota gained popularity and ramped up its production. And in a few years, they were producing 100,000 vehicles a year.
Besides building vehicles, they created offshoot companies, such as a steelworks facility, electric auto manufacturing company and a rubber production business. But the postwar period spared no business including Toyota.
Toyota had to secure loans, lay off employees, and reduce employee pay, dragging the company down.
Right before they reached bankruptcy, the US military ordered over 5,000 vehicles for the Korean War.
This timely push led Toyota out of a series of tragedies, getting them up and running again.
During the 50s they created chain dealers, increased exports, and launched an American division.
By the 1960s, Toyota saw significant and rapid growth.
Developing partnerships within Europe and experiencing a boom in Australia.
Leading Australia to become their largest export market during the 60s.
Toyota also introduced their first sports car, the Sports 800, which set a new tone for Toyota.
Providing the market with a glimpse of what they could expect in Toyota’s future vehicles.
That same year, the Corolla took the spotlight and quickly became one of the best-selling passenger cars of all time.
Toyota’s vehicles are some of the most popular cars in the world today. In the 90s, RAV4, Avalon, and Prius went into production, surpassing more than 3 million units per year.
Toyota produced models with fuel efficiency in mind, pushing them to produce an electric range. With these technological advancements, Toyota maintains its lead as one of the most dependable vehicle manufacturers for both personal and business use.
In the 2010s and onwards Toyota is pursuing environmentally friendly vehicles, whether that be through Hydrogen or electricity, only time will tell.
From a powerful invention to becoming the leader of the automotive world, how did Toyota do it? They committed to their vision in producing excellent vehicles and using their setbacks as stepping stones to propel themselves forward.
Pushing a company to the top is no easy feat, and like Toyota’s story, growth didn’t happen overnight.
Thanks to their relentless passion, reliance on their core principles and efficiency, we can enjoy their automobiles and watch them grow even more.
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